The Evolution of Salesforce Community Cloud

Salesforce Community is the evolution of portal technology, offering a new and more contemporary user experience, combined with a system of engagement and intelligence.

HOW IT ALL STARTED:

2010 – Chatter launched: a new concept for effective collaboration on business processes.

2013 – Communities launched.

2014 – Community Cloud: communities became important, with more people involved in research, with more dedicated developers, marketers and sellers.

2015 – Lightning experience.

2016 – Lightning Bolt and custom templates for customer, partner and employee communities.

 

WHAT WE HAVE TODAY:

7,500+ Activated communities with 55M members.

So, what are the technologies that today’s customers are facing?

Websites: well branded and open, but there is no personalisation or interaction.

Portals: they are connected to business data, but not mobile or personalised.

Social Communities (like Jive, Lithium or even Facebook): there are interactive discussions, but they are not connected to business processes with customer integration.

Salesforce Communities combine all the above benefits and:

  1. The application has URL, internal/external users, multi-device support and it SUPPORTS business processes.
  2. Establishing a Salesforce Community means you have to have business processes.
  3. It has tools for collaboration – Knowledge, Q&A, Chatter and document storage.
  4. You get secure data access – core metadata platform for all cloud products with high-level security.

So why are communities successful? Because when you have a community, you have a system of records, engagement and intelligence in one place. You can and you should use it for your business partners, employees and customers.