We continue to create training content to introduce cool product features and show you how to use them. The previous video series was about AC Ideas Ultimate – an extensive app for innovation management to improve your products and services. If you missed it, you could watch the entire playlist here.
Today we’re starting a series of videos about our Event Management System – AC Events Enterprise.
This set of videos consists of several parts. First, we will speak about app functionality and introduce you to our client’s business and use cases.
Today’s topic is dynamic pricing. You can set flexible event prices that will automatically adapt according to certain conditions with dynamic pricing.
With dynamic prices, you can:
- Have various pricing packages, for example, VIP or standard packages;
- Have standard or VIP users;
- Setup different functionalities for community members and non-community members;
- Provide discounts. For instance, bring-a-friend promos or group discounts.
So, let’s start with the event packages themselves.
Create Different Event Packages
You can see the detail page of a particular event below. In the related records section, you can create an unlimited number of event packages. For example, you can classify your packages by Standard or VIP categories. Each event package will have its price and capacity. So, you’ll be able to control package sales for a particular event. When registering, the potential attendees will see the list of available packages and their prices.
Add “Early Bird” or “Last Chance” Discounts
You can create discounted packages based on the purchase time criteria. For instance, Early Bird packages that are selling at a certain time and have the sale start/end date & time fixed. Usually, they are cheaper because of the advanced payment. Another option – The last chance ticket package. In this case, you provide future attendees with the opportunity to buy tickets lastly listed for sale after the sales period is already closed.
Setup Group Pricing
In the screenshot below, you can see an example of the Standard package. In this case, we can define the ticket price depending on the number of attendees. The example package has three values:
- The ticket price for Group 1 of 2 attendees is 175£ per attendee;
- The ticket price for Group 2 of 3 attendees is 160£ per attendee;
- The ticket price for Group 3 of 4 attendees is 150£ per attendee. And so forth.
The guest users will get all this information during the registration. You can register one more attendee with the “Purchase for someone else” button.
Vouchers are usually of two types: the ones granting a certain amount of money and the ones that give a percentage discount. For example, let’s say you have the system voucher for 100£. You can use it during the registration process and when the voucher is applied – the total ticket price drops by 100£.
Assign Users to Bands
One more exciting thing to tell you about is Band pricing. In our app, we use the event band concept. What does it mean? It means we can create various bands of selected users and set the special ticket price for the particular band.
Let’s go through the example. Let’s say we create a band for US users and a band for UA users. After assigning the bands to the clients, we set the special band price for UA users different from the prices for the US users. We can create a band price for each event package on the system. This option is available only for registered community members. If the community user decides to register for the paid event, he’ll get a special discounted price.
Native to Salesforce automation tools and solutions empower the AC Event Enterprise app features. For example, you can turn on/off vouchers for particular events. Or, if you use custom payflow, you can set sophisticated logic for specific events, packages, users, etc.
You can see how dynamic pricing in AC Events Enterprise works in the video below:
We hope you find this information interesting and valuable. If you have any questions or recommendations, please, leave them in the comment section. Thank you for following us!