Spotify

  • Industry: Streaming on-demand media
  • Headquarters: Stockholm, Sweden
  • Size: 4,165+ employees

Introduction

Spotify Technology S.A. is a Swedish media-services provider founded in 2006. The company’s primary business is its audio streaming platform that provides DRM-protected music and podcasts from record labels and media companies. As a freemium service, basic features are free with advertisements or automatic music videos, while additional features, such as improved streaming quality, are offered via paid subscriptions.

Challenge

Spotify required a separate community in order to collaborate with major partners on marketing and advertising campaigns and as a communication channel that would allow them to share news, events, announcements and blog posts.

Solution

Advanced Communities provided its expertise tocreate a new portal using Salesforce Community cloud which includes Custom File sharing system to share marketing media assets with the partners and Case management system. Advanced Communities’ component Blog is used for providing a blog functionality on Community Cloud. In order to implement a slick and modern design, we developed a custom Lightning Bolt template.

Benefit and Result

The solution provided by Advanced Communities allowed Spotify to provide an effective custom file sharing system to manage media assets for campaigns, while the new Case Management system enables a comprehensive customer service.

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