The Evolution of Salesforce Community Cloud
Salesforce Community is the evolution of portal technology, offering a new and more contemporary user experience, combined with a system of engagement and intelligence.
HOW IT ALL STARTED:
2010 – Chatter launched: a new concept for effective collaboration on business processes.
2013 – Communities launched.
2014 – Community Cloud: communities became important, with more people involved in research, with more dedicated developers, marketers and sellers.
2015 – Lightning experience.
2016 – Lightning Bolt and custom templates for customer, partner and employee communities.
WHAT WE HAVE TODAY:
7,500+ Activated communities with 55M members.
So, what are the technologies that today’s customers are facing?
Websites: well branded and open, but there is no personalisation or interaction.
Portals: they are connected to business data, but not mobile or personalised.
Social Communities (like Jive, Lithium or even Facebook): there are interactive discussions, but they are not connected to business processes with customer integration.
Salesforce Communities combine all the above benefits and:
- The application has URL, internal/external users, multi-device support and it SUPPORTS business processes.
- Establishing a Salesforce Community means you have to have business processes.
- It has tools for collaboration – Knowledge, Q&A, Chatter and document storage.
- You get secure data access – core metadata platform for all cloud products with high-level security.
So why are communities successful? Because when you have a community, you have a system of records, engagement and intelligence in one place. You can and you should use it for your business partners, employees and customers.