The Evolution of Salesforce Community Cloud
Salesforce Community is the evolution of portal technology, offering a new and more contemporary user experience, combined with a system of engagement and intelligence.
HOW IT ALL STARTED:
2010 – Chatter launched: a new concept for effective collaboration on business processes.
2013 – Communities launched.
2014 – Community Cloud: communities became important, with more people involved in research, with more dedicated developers, marketers and sellers.
2015 – Lightning experience.
2016 – Lightning Bolt and custom templates for customer, partner and employee communities.
WHAT WE HAVE TODAY:
7,500+ Activated communities with 55M members.
So, what are the technologies that today’s customers are facing?
Websites: well branded and open, but there is no personalisation or interaction.
Portals: they are connected to business data, but not mobile or personalised.
Social Communities (like Jive, Lithium or even Facebook): there are interactive discussions, but they are not connected to business processes with customer integration.
Salesforce Communities combine all the above benefits and:
- The application has URL, internal/external users, multi-device support and it SUPPORTS business processes.
- Establishing a Salesforce Community means you have to have business processes.
- It has tools for collaboration – Knowledge, Q&A, Chatter and document storage.
- You get secure data access – core metadata platform for all cloud products with high-level security.
So why are communities successful? Because when you have a community, you have a system of records, engagement and intelligence in one place. You can and you should use it for your business partners, employees and customers.
Salesforce Experience Cloud benefits: all you need to know
Salesforce Experience Cloud lets you build sites for many purposes and enhance your community's management. Read our blog to discover the benefits of Salesforce Experience Cloud for your organization!
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Salesforce Community Cloud