AC Events Enterprise Update: Smarter Events, Smoother Experiences, Stronger Engagement
Events extend beyond the calendar, becoming moments where communities connect, ideas are shared, and relationships grow. With the latest update to the AC Events Enterprise app, we focused on one core goal: making event management easier for organizers and more empowering for participants.
This release brings powerful new tools for participation management, waitlisting, feedback collection, and guest registration, along with a series of thoughtful improvements that make every step of the event journey smoother.
Let’s take a look at what’s new and how it can elevate your events.
Major Features
New Event Visibility Approach
Simpler setup, clearer outcomes.
Event visibility settings have been redesigned, moving from multiple checkboxes to a single, intuitive picklist. This is a huge improvement that makes configuration faster, reduces confusion, and helps ensure events are visible to exactly the right audience.
Because of this update, it’s mandatory to complete a few manual steps for the functionality to work correctly. You can find detailed instructions in the Release Notes (now publicly available on Confluence, where you can react and leave comments if you have any questions or suggestions).
Participation Management for External Users
Give your attendees more control and reduce manual admin work.
External users can now manage their own registrations and their guests’ registrations in a dedicated component. This includes the ability to:
- Transfer tickets
- Cancel registrations
- Request refunds
This self-service experience means fewer support requests for your team and a more flexible, user-friendly journey for your participants.
Paid Package Waitlisting
Never miss an opportunity to fill a seat.
Users can now add themselves to a waitlist for paid packages. When a spot becomes available, they automatically receive an email with a secure payment link, making it easy to complete the purchase without any extra steps from your team.
This feature helps maximize attendance, streamline revenue opportunities, and keep your events running at full capacity.
Automatic Post-Event Emails
Turn every event into a conversation that continues after it ends.
You can now send automatic post-event emails to:
- Collect feedback
- Send thank-you messages
Separate email flows are available for attendees and no-shows, allowing you to tailor your communication and gain more accurate insights into engagement and experience.
Smarter Guest Registration Controls
Collect the right data – no more, no less.
Organizers can now define:
- Which fields are required for guest user registration
- Which fields are optional when adding a guest
This gives you full control over the balance between gathering important information and keeping the registration process quick and user-friendly.
Minor Features & Enhancements
While the major updates deliver new capabilities, this release also includes a range of improvements designed to polish the overall experience:
- Guest users can now be searched within specific object records, making it easier for admins to locate and manage participants
- Voucher application forms can be hidden at the package level for cleaner registration flows
- Group events component now displays more events, improving discovery
- Design updates aligned with SLDS rules for a more consistent Salesforce-native experience
- Registration summary added to the payment step for better clarity before checkout
- Prevention of booking overlapping free sessions, reducing scheduling conflicts across free and paid sessions
- Updated internal registration flow for smoother processing
- Improved Contact Event Host component behavior
- Automatic recalculation of sharing rules when “Allow Edit Event Participation Access” is changed
- Plus, minor bug fixes and performance improvements across the app
This release is all about balance: giving participants more freedom and clarity, while giving organizers more control and efficiency.
With this update, event teams can spend less time handling manual tasks and more time designing meaningful experiences. At the same time, attendees enjoy a smoother, more transparent journey.
Final Thoughts
The latest AC Events Enterprise update transforms events into a more connected, more automated, and more human experience. Whether you’re hosting a small community meetup or a large-scale paid event, these enhancements help you boost engagement, increase attendance, and simplify operations, all within Salesforce.
If you’d like to see these features in action or explore how AC Events Enterprise can support your event strategy, reach out to our team. We’d love to help you create events your audience remembers for all the right reasons.
