Dreamforce 2025: From Clouds to Agents and Why It’s a Defining Moment for Partners
Dreamforce 2025 has wrapped, and if one thing’s clear, it’s that Salesforce is doubling down on AI, automation, and ecosystems built for the age of Agents.
Partner Cloud: A New Era for Channel Collaboration
The debut of Partner Cloud marks one of Salesforce’s biggest statements this year. For us at Advanced Communities, a long-time Salesforce SI and ISV partner that’s been building channel, membership, and engagement solutions on Salesforce for over a decade, it’s a defining moment.
Partner Cloud brings together everything Salesforce has been hinting at for years — a unified, AI-powered platform to manage channel sales and partnerships at scale. It’s not just another product, but Salesforce’s acknowledgment that partner ecosystems drive growth and a commitment to give them the tools they deserve.
At Advanced Communities, we specialize in helping businesses implement Partner Cloud end-to-end. We’ve just started a series of educational videos and blog posts on Partner Cloud to help you understand what Partner Cloud is and how it can help you sell more through your channel partners. In this article, we’ll walk through how Salesforce Partner Cloud Rebate Management works, the types of rebates it supports, and why integrating it with an Experience Cloud portal takes partner collaboration to the next level. Plus, we’ll share a step-by-step guide on how to set everything up in your Salesforce org and provide an informative infographic for quick reference.
Salesforce Partner Cloud Rebate Management: How to Boost Channel Sales and Automate Incentives
Another piece worth your attention explores how Salesforce Spiff integrated into Partner Cloud can help partner-led businesses manage commissions in a unified place—a full demo overview is included!
Salesforce Partner Cloud Fundamentals: Spiff Integration & Incentive Management
Agentforce Everywhere
Dreamforce proved that “Agentforce” is no longer a side initiative but Salesforce’s new core identity. Sales Cloud and Service Cloud are now officially renamed Agentforce Sales and Agentforce Service, and AI agents are being woven into every product. While adoption challenges remain, the vision is clear: AI will soon be the invisible teammate behind every click, workflow, case, and conversion.
Slack: The New Agentic Workspace
And then there’s Slack, not “just” a collaboration tool but, as Salesforce puts it, “the agentic operating system where all of your organization’s agents have a home,” where teams, bots, and data from every Salesforce app collaborate seamlessly. Imagine working a case, checking metrics, or even launching an AI workflow – all without leaving Slack.
Check out this article “Introducing the Agentic OS: How Slack Is Reimagining Work for the AI Era” to learn more about how Slack is fast becoming the front door to Salesforce.
Our Takeaway
Dreamforce 2025 made one thing certain: the Salesforce ecosystem is moving from clouds to agents, from platforms to intelligent, connected workspaces.
For partners like Advanced Communities, it’s both exciting and energizing. We’ve spent years helping organizations extend Salesforce to their partners, members, and customers through custom Salesforce-native solutions and professional implementation services. Now, with Agentforce and Partner Cloud, we’re ready to take that experience to the next level – smarter, faster, and more connected than ever.
