Idea Management on Salesforce: How to Improve Your Product with the Help of Your Customers?

Do you know that customers are the treasure trove of valuable feedback and ideas you can leverage to boost your product’s bottom line? This was our agenda for the latest Zoom webinar we successfully hosted on Tuesday, July 23rd.  

Our excellent speakers Oleksii Iuzviak (Product Owner at Advanced Communities) and Olha Lapa (Account Executive at Advanced Communities) were joined by the special guest Mary Greening (Director of Community Programs at WalkMe). They discussed the importance of customer feedback, how businesses can easily manage ideas with AC Ideas Ultimate and Salesforce, and how to motivate users to submit their ideas. 

Comb through this webinar recap or watch the whole video version of the session!

The Importance of Customer Feedback 

It’s an open secret that customer feedback is paramount as customers are people who buy your product and most of the time, they know what they need. On a completely different side of the process, there is a product owner who has to be creative and needs structured data to predict what customers want.

Here is when it gets real. 

Where do they receive feedback from? The sales and support team give it to them. Plus, there are stakeholders who might have a completely varied picture of the product roadmap. All of it makes getting the ultimate customer feedback a battle to win. 

As Olha and Oleksii have rightfully put it, there are several challenges product managers and sales executives struggle with to gather and manage ideas customers share:

• Managing ideas in spreadsheets
• Losing ideas in the buzz
• Having no direct access to customers
• Inability to assess ideas effectively 
• Failure to track the progress and calculate ROI 

How to overcome those challenges easily, within the Salesforce ecosystem? The answer is…

AC Ideas Ultimate and Salesforce Experience Cloud for Managing Customer Feedback 

AC Ideas Ultimate is a 100% native-to-Salesforce app that makes collective insights, ideas, and feedback from your customers a real pleasure. Besides, the solution lets you prioritize ideas so that you can see the bigger picture and adjust your roadmap accordingly. 

With features like Lightning Experience support, Jira integration, Idea zones management, and others, product managers/owners, stakeholders, sales teams, and every other part involved in Salesforce can work together toward the enhancement of the product.  

There are major results you can achieve with ideation done the smart way with AC Ideas Ultimate and Salesforce: 

• Foster user-centric innovation for the sake of your product 
• Build bridges with customers and motivate them to submit their ideas
• Track the progress of those ideas 
• Cultivate a culture of innovation
• Prioritize ideas with optimized resources 

What was the WalkMe’s Journey with Ideation? 

WalkMe is a SaaS digital adoption platform and has been our loyal customer for about 2 years now. Since the first touch point, the AC team helped WalkMe implement ideation step-by-step, assisted with project management, and provided ongoing support along the way. 

Olha interviewed Mary on the WalkMe’s experience with ideation live and apparently, things have been going great for the company since then! Thanks to the concerted efforts of the AC and WalkMe teams, the company runs at 999 ideas, over 640 votes, andthe community customers promote their own ideas during webinars, on the forum, etc. 

Our support team doesn’t open feature requests. Instead, we ask our support team to push our customers to the community and let them initiate the idea. Our community is very active, very vocal, the crowdsourcing and the promoting across the community helps create enthusiasm for it. And also feedback that they get in statusing the ideas as well. They can see the ideas at stand, at any time.

Mary Greening, Director of Community Programs at WalkMe

We Appreciate Your Interest!  

Thank you for showing interest in our webinar! We do hope, this session was a game-changer for you and walked you through the ways you can implement ideation with AC Ideas Ultimate and Salesforce hands down. 

In case you have further questions on the webinar or any other insights, please feel free to drop us a line here: it will be our pleasure to help. Meanwhile, stay tuned for our next webinar, and don’t miss the teasers!