Salesforce Partner Cloud: New Era of Partner Relationship Management on Salesforce
“73% of companies now align their partnership goals with their overall business strategy.” (Ecosystem Compass Report 2025).
Partnerships are no longer secondary, but critical drivers of organizational success. To win, you need a platform built for today’s channel ecosystems.
Salesforce Partner Cloud is an intuitive, AI-powered, all-in-one solution that transforms your partner network into a high-performance revenue engine. With the launch of Partner Cloud, Salesforce has redefined partner relationship management from the ground up, bringing together onboarding, co-selling, co-marketing, referral tracking, incentive management, and account planning into one seamless platform.
And this isn’t theory—it’s experience. As one of the world’s leading ecosystem-driven companies, Salesforce built Partner Cloud based on years of working with its own global network of partners. Recently named one of the Top Ecosystem Leaders for 2025 (Ecosystem Compass Report 2025), Salesforce knows what it takes to scale partner-led success. Partner Cloud is the result: a powerful solution that helps organizations successfully onboard, engage, co-sell, and grow with their partners like never before.
What Is Salesforce Partner Cloud?
Partner Cloud is Salesforce’s solution to legacy and out-of-date partner management systems. Instead of patching siloed tools together for onboarding, co-selling, co-marketing, and reporting, Partner Cloud brings it all into one seamless, native Salesforce experience—built to scale and smart enough to accelerate every stage of the partner lifecycle.
Whether you’re onboarding a new reseller, co-marketing with an ISV, or managing MDF requests, Partner Cloud does it all—with automation, intelligence, and collaboration built in.
And it’s not just convenient. It’s intelligent.
AI-Powered. Slack-Connected. Fully Automated.
Salesforce Partner Cloud is built with:
- Einstein AI to score partner deals and predict performance
- Slack integration for real-time co-selling and deal collaboration
- Flow automation to streamline onboarding, lead routing, and approvals
- Dynamic dashboards with crystal-clear insights into partner pipeline and engagement
The result? Less admin. More action. Faster revenue.
Salesforce Partner Cloud changes the game with a unified experience where:
- Partners onboard themselves via Experience Cloud-powered journeys
- Sales teams collaborate in real time via Slack
- Co-marketing campaigns are launched via Marketing Cloud
- Everything syncs beautifully inside your Salesforce CRM
Essential features of Partner Cloud
Modular, All-in-One PRM Built Natively on Salesforce
The new Partner Cloud consolidates all core components needed to run a Partner Relationship Management (PRM) program fully native within the Salesforce platform. This includes:
- Partner onboarding
- Co-selling
- Co-marketing
- Partner operations
- Unified incentives
- Account planning
- B2B Referrals
Each function is showcased as a modular part of the same cloud, indicating that it’s a unified, end-to-end solution designed to support the full partner lifecycle—from recruitment to revenue generation.
AI-Powered & Salesforce-Native
Salesforce Partner Cloud is 100% native Salesforce so no integrations are required to connect seamlessly with Sales Cloud, Marketing Cloud, Slack, etc.
Agentforce and Automation tools are built-in to support things like:
- Predictive partner performance
- Lead distribution
- Opportunity scoring
- Automated onboarding
This positions Partner Cloud as an intelligent, more automated PRM solution.
Spiff Integration
One of the most exciting upgrades? The native integration with Spiff, the leader in sales commission automation.
With Salesforce Spiff, your partners log into the portal, check their pipeline, and instantly see real-time commission calculations for every deal they’re working on. No spreadsheets. No guesswork. Just easy-to-access and accurate commission data that drives partner success.
B2B Referral Marketing (Consumption)
With Partner Cloud, referrals aren’t just handed off—they’re tracked, measured, and converted into real channel revenue. You are now able to see exactly what happens after a partner sends you a lead.
This is referral marketing with accountability. You’ll know who referred what, how fast your team acted, and whether the deal closed—so you can reward performance, optimize programs, and scale what works.
It’s not just lead sharing. It’s referral consumption, and it’s the new standard for high-performing partner ecosystems.
Account Planning
Salesforce finally did it: partners and internal teams can now be truly aligned!
With collaborative account planning, partners and internal sales teams can:
- Co-develop strategies to target key customers or prospects
- Align on goals, tactics, and responsibilities across both teams
- Share real-time data like pipeline status, deal stages, next steps, blockers, and growth opportunities
It’s no longer “you do your part, we do ours.” It’s joint go-to-market planning all inside Salesforce.
68% of companies report higher close rates when partners are involved, and 64% say partner‑influenced deals outperform industry averages. Even more significantly, 26% state that more than half of their new customers come through partner‑influenced or co‑sold deals.
(Ecosystem Compass Report 2025)
Designed for Scalable, Data-Driven Partner Programs
Salesforce is positioning Partner Cloud as a growth enabler, especially for companies with expanding partner ecosystems.
- Analytics dashboards with real-time data on pipeline, enablement, and partner performance.
- Focus on self-service enablement and collaboration tools, likely via Experience Cloud + Slack.
This means the platform is not just about managing partners—it’s about scaling partner-led revenue efficiently.
What’s in it for you?
Guided Partner Journeys
No more generic enablement. With data-powered tracks, your partners move through customized milestones, gain access to tailored training, and unlock the exact resources they need—right when they need them.
AI-Generated Sales Outreach That Sells
AI driven co-branded, personalized sales emails that help partners promote your solution like pros—without the copy-paste headache. Because partner comms should feel personal, not robotic.
Meet Agentforce—Your Partner-Savvy AI Wingman
Create intelligent digital agents that onboard, educate, and motivate your partners 24/7. They guide sellers through the complex stuff so your partners can start selling faster and smarter.
Important! Integration of Salesforce Partner Cloud and Agentforce is planned for GA release in September 2025.
Smarter Channel Revenue, Without the Guesswork
Track everything from inventory to pricing to incentive programs in one place. Total visibility, tighter control, and maximum revenue impact across your channel.
Partner Connect: True Co-Selling, Finally
Seamless, secure collaboration across CRMs—yours and your partners’. Whether you’re closing deals together or sharing intel, Partner Cloud makes co-selling feel like one team, one dream.
Real-Time Commission Visibility
Instantly show partners what they’ve earned—right in the portal—with Spiff’s automated incentive tracking, boosting motivation and accelerating deal velocity.
Referral Marketing with ROI
Track and measure referred leads from partner handoff to closed-won. Now you can reward what works and scale high-performing partnerships.
Strategic Account Planning
Align with partners to win bigger deals, faster. Collaboratively plan key account strategies, share pipeline data, define goals, and execute together—all within Salesforce. No silos. Just joint go-to-market power.
Summary: What Salesforce Partner Cloud Is
| Product Type | Native Salesforce PRM solution |
| Core Capabilities | Onboarding, Co-Selling, Co-Marketing, Partner Operations, B2B Referral Marketing (Consumption), Account Planning |
| Tech Advantages | Built-in AI, automation, native Salesforce so no integrations required |
| Partner Experience | Self-service partner portals via Experience Cloud, transparent incentives via Spiff, referral visibility |
| User Experience | Slack-enabled real-time collaboration, dashboards, workflows, joint planning with partners via Account Planning |
| Ideal For | Companies scaling partner ecosystems with a focus on data-driven collaboration and ROI-focused growth |
Final Thoughts
Partner Cloud is not just a product. It’s a movement.
It signals the rise of partner ecosystems as core growth engines—and gives organizations the tools to run them at scale, with intelligence and elegance.
So if you’re still managing partners in spreadsheets, email threads, or siloed portals—this is your wake-up call.
Salesforce’s Trusted PRM Expert: Advanced Communities
Salesforce built the platform. Advanced Communities brings it to life.
As one of the most trusted Salesforce partners for Experience Cloud and PRM implementations, we help partner-led organizations design, launch, and optimize Partner Cloud to deliver results from day one.
We’ve been ahead of the curve—developing purpose-built PRM solutions on Salesforce for years. With deep Experience Cloud UX expertise, native app development, and pixel-perfect designs, we don’t just build portals—we deliver powerful partner ecosystems.
When Salesforce created Partner Cloud, we were already laying the foundation.
Want to See It in Action?
If you’d like to learn how Partner Cloud can help your organization drive channel revenue and success, get in touch.
