Meet the AC Events Enterprise Version 3.1: Key Improvements Breakdown

As always, we strive to make your experience with our products as smooth as possible. That said, we’d like to present the AC Events Enterprise Version 3.1! What’s so special about this new edition? We reconsidered the data model and added new, important features.

Major Features Breakdown

1. Impersonalized Group Registration 

Impersonalized group registration opens up an opportunity to purchase tickets for an in-person event in bulk, without filling in all the contact details for each attendee. This saves the time and effort required to register large groups of people and eliminates ticket shortages or other mishaps afterward.

Just enable the Impersonalized Registration checkbox while you create an in-person event in your Salesforce organization. Once a user registers for your event, they can pick as many packages (or tickets) as needed and receive an email with them as links. Thus, they can just copy and send the link to other attendees, with no extra actions required.  

2. Zoom Attendance Duration Tracking

Have you always wondered how long your event attendees stayed connected on your webinar or other online event? The upgraded AC Events Enterprise Version 3.1 allows you to collect this data and monitor audience engagement! 

We added a new field to the Event Participation object called “Zoom participation duration in minutes”. It’s populated automatically and you can clearly track the overall Zoom attendee duration at your events. 

It is an often case when a user connects and disconnects from the event multiple times. How to track their attendance duration then? Our new functionality has a superpower: it sums up all duration data each time a user connects to the event.

3. Event Booking 

We know how hard it can be to technically organize upselling and cross-selling at events. Moreover, many event management systems don’t provide the opportunity to create custom discounts and perks alike for event registrants. In our new AC Events Enterprise edition, you won’t face those problems! 

Version 3.1 comes with a revamped event registration flow, making it possible to use a custom discount logic, add your branded swag as an extra step during registration, and see the total number of events, sessions, vouchers, etc. a person has purchased. For that, we changed the Event Transaction label to Event Booking with the following items:      

• Event Booking – here, you can check the total amount of purchases a user made during their registration (sessions, discounts, vouchers, etc.)
• Event Booking Items – this is where all your additional items and products for the event are stored. For instance, you can add an extra step to the registration where a user chooses branded swag and proceeds to checkout. 
• Event Booking Amount Change – this is the field where all your discounts are calculated and stored. 

Minor Features Breakdown

• You don’t need to worry about compatibility with your LWR site, as AC Events Enterprise supports LWR sites within the existing Salesforce limitations. If transitioning to LWR is part of your future plans, we’re here to support you with our events solution!
• Event Attendees are able to decide whether they want to be seen on the list of attendees for an event or not. For that, we added the “Hide myself from the event attendee” list option that can be added to the registration flow; 
• Customize your event page exactly the way you want by adding custom tabs with the information you wish to share. Include details on travel options, nearby accommodations and hotel rates, weather forecasts, FAQ sections, testimonials, and past event highlights—any information you believe will be valuable and helpful to your attendees. Event Manager or Admin can add a custom Lightning Web Component (LWC) to the Event Tab;
• Those who have several Experience Cloud sites can now track which site the registration came from and adjust their follow up emails accordingly. A new Network ID field is automatically filled after a user registers from the Experience Cloud site. The field can be filled manually if the participant is created from an internal Salesforce environment;
• Now guest users can easily add the event to their personal calendars (Apple, Google, Office 365, Yahoo, Outlook, Outlook.com) with a single click, ensuring they remember the date and time without needing to go through the full registration process.