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23 Oct 2025
Blog: Announcements

Dreamforce 2025: From Clouds to Agents and Why It’s a Defining Moment for Partners
Dreamforce 2025 marked a major shift in the Salesforce ecosystem: from clouds to agents. With the debut of Partner Cloud and the rise of Agentforce, Salesforce is redefining how businesses collaborate, automate, and grow through AI. Dive in to access the key announcements.

10 min read
Written by Anna Babur
09 Oct 2025
Blog: PRM portals

Salesforce Partner Cloud Fundamentals: Spiff Integration & Incentive Management
Commissioning channel partners can feel like walking a tightrope — a few missteps and trust wobbles, confusion ensues, and motivation plummets. Dive in to see how the right incentives architecture can turn administration into a strategic advantage.

18 min read
Written by Julia Yerikova
23 Sep 2025
Blog: PRM portals

Building a Winning Partner Enablement Strategy with Salesforce
The most successful companies today aren’t going to market alone—they’re winning by building powerful partner ecosystems. Organizations rely on channel...

10 min read
Written by Julia Yerikova
12 Sep 2025
Blog: Non-profits

Why Modern Nonprofit Management Shouldn’t Be Afraid of Big Technology Like Salesforce
The nonprofit sector has always been about people first: communities, relationships, and missions that matter. Yet as the world becomes...

7 min read
Written by Julia Yerikova
05 Sep 2025
Blog: PRM portals

How to Build Strategic Partnerships That Actually Work
Growth in the Salesforce ecosystem doesn’t happen in isolation—it happens through successful strategic partnerships that amplify strengths and open new...

8 min read
Written by Julia Yerikova
03 Sep 2025
Blog: PRM portals

Legacy PRM is Dying. AI-Powered PRM is the Future.
Legacy PRM is slowing you down. With 78% of organizations already using AI to power partner ecosystems, it’s time to rethink onboarding, co-selling, and support.

5 min read
Written by Anna Babur
22 Aug 2025
Blog: IT\Hightech

AC’s Salesforce MCP Server: Turn Your Data Into Natural Language Conversations
Modern businesses generate incredible amounts of valuable data, and much of it lives within powerful platforms like Salesforce. However, there’s...

7 min read
Written by Julia Yerikova
19 Aug 2025
Blog: PRM portals

Salesforce Partner Cloud Rebate Management: How to Boost Channel Sales and Automate Incentives
Salesforce Partner Cloud Fundamentals Part 1: Learn how Partner Cloud Rebate Management works, why it matters for channel-driven businesses, and how integrating it with Experience Cloud can give partners the visibility and motivation they need to sell more.

20 min read
Written by Anna Babur
18 Aug 2025
Blog: AC Events Enterprise

AC Events Enterprise Update: Faster, Smarter, and Packed with New Features
We’ve been busy behind the scenes making AC Events Enterprise even better for event managers, attendees, and everyone in between....

10 min read
Written by Anna Babur

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