How to Create a Great Event Landing Page on Salesforce

2 min read

Online meetings and events have lately received a complete makeover and have grown in popularity significantly in recent years. If you’re looking for a reliable, turn-key solution for successful event management, then this article is a must-read for you. We’ll speak about developing and modifying excellent event microsites on Salesforce and show you how to do it quickly using our ultimate, ready-to-use solution – a Salesforce event management tool AC Events Enterprise. So, without further ado, let us begin!

What is an event microsite, and why might you need one?

An event registration microsite is a small, simple website focused on a specific event. It serves as one shared platform to deliver event information (including location, pricing, collateral documentation, and FAQs) to attendees, gather registrations, feature speakers and sponsors, track performance, and analyze success, creating meaningful reports.

Your microsite may consist of one or more individual subpages hosted in one Salesforce account and delivered through a single landing page. If you’re organizing several events, you can feature them on the same microsite, allowing users to choose which webinar they want to attend by switching between tabs. By integrating a Chatter feed into your event microsite, you’ll keep your site visitors updated and engaged, encouraging them to participate in conversations.

An event registration site is as good a solution as ever to host and manage events, whether virtual, hybrid, or in-person. A simple, freshly designed event microsite with a user-friendly interface, intuitive navigation, and integrated secure credit and debit card payment system will make event registration a breeze for your visitors, guiding them to take action and register for your seminar, course, or conference with just a few clicks.

AC Events Enterprise – enhanced flexibility for custom landing page creation

An event microsite is a feature available only in the AC Events Enterprise package for Experience Cloud. The app is your best choice if you look for a comprehensive, ready-made solution to provide your attendees with an end-to-end experience.

Event Landing Page

AC Events Enterprise is a Salesforce event management application designed to help you solve multiple event management tasks: from event creation and guest registration to analytics and payments. With AC Events Enterprise, you can also set up feature-rich websites for all kinds of events. It’s the smartest solution for creating and customizing full-fledged virtual event landing pages within the Salesforce platform. Microsites created with AC Events Enterprise consist of subpages with detailed information about an event, including location, collateral documentation and FAQ. They run on the Lightning Web Runtime (LWR) platform, meeting the high scale, security, and performance demands. 

AC Events Enterprise application is used on Experience Cloud and provides you with a bunch of functional and flexible solutions for better and faster landing page creation. By replacing tasks you’re used to doing by hand with more streamlined processes, the Experience Cloud platform helps you move fast and achieve more. When working with Experience Cloud coupled with AC Events Enterprise, you create a configurable, expandable, and adaptable event registration landing page that helps you power your events and business.

event management salesforce

Working within the Experience Cloud, you can also enjoy various powerful Experience Builder features when building your event planning microsite. 

  • You can choose and change a layout to define the content regions of your pages. You can also manage page settings to suit your content needs and control the appearance of your site by customizing or changing themes. Choose colors, upload images (company logo, header image), configure and customize fonts, and adjust additional theme settings.
  • Enhance interaction with your audience by dragging and dropping standard components such as rich text (for instance, it could be a banner with eye-catching photos, marketing or informational messages) or chatter feed. You can also use AC Events Enterprise out-of-the-box components in accordance with your needs and requirements.
  • It’s also possible to override a template’s default structure and create a custom layout component with its further assignment to a theme layout in Experience Builder for implementation in your pages. You can create as many components as you want for each event presented on your site. For example, you can create a weather widget that shows the weather at the event location. In case you face some issues with the component creation or customization, you are always welcome to ask for our help. 
  • AC Events Enterprise provides an unlimited number of customizable tabs for your event landing page so that you can put all the necessary information about your event.
  • Personalization of the custom components is one more important feature that empowers the creation of microsites for events. You can set various event page layouts and assign them to particular audiences. 

Hosting and Managing a Successful Educational Event with Salesforce

In this article, we'll talk about setting up and running educational events in Salesforce by creating a solid event management system on your Experience Cloud site.
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Unlimited flexibility and full customization are what you get by using the Salesforce events management software for community AC Events Enterprise. With this application, you can easily tailor your event landing page to meet your users’ unique needs and ensure their satisfaction. 

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