How often does your company organize events? Whether it’s a team-building exercise or a leadership workshop, company events are a great way to strengthen relationships and reinforce company culture.

But what if you could streamline events, boost engagement, and integrate cutting-edge technology—all with Salesforce? With the right Salesforce tools and integrations, planning an event for your company can be easier and more efficient than ever.

It’s a widespread thought that Salesforce only makes sense for complex customer service, sales, or marketing tasks. However, I’m here to prove otherwise.

Using Salesforce for corporate events might improve professional development, add new flavors to your company culture, and even create friendly competition in some cases. Read on to learn what Salesforce tools for events you can leverage to organize corporate events like a pro!

How Salesforce Event Tool Simplify Corporate Events

As you know, Salesforce is a pretty potent platform that can fulfill any of your business event planning activities.

Even if you organize a corporate event in Hollywood style, throw a Secret Santa to encourage employees to exchange gifts at the end of the year, or play around with virtual reality team building. You may even arrange a hackathon, or plan a team-building activity in an escape room – use Salesforce or all of these purposes.

If you couple it with the intuitive and native app AC Events Enterprise by Advanced Communities – a Salesforce Experience Cloud consulting company – you can easily create powerful, streamlined events.

Speaking of, here are some of the major AC Events Enterprise capabilities you can benefit from while creating an internal corporate event:

• Creating different types of events (online, offline, hybrid, Zoom) – this is especially crucial for teams scattered across the globe.
• Arranging events quickly and intuitively: with the Event Creation Wizard, even non-technical team members can easily set up events in minutes—no coding required. This makes it ideal for HR departments or other teams without technical expertise.
• Registering for different sessions – team members can register themselves or their coworkers for different event sessions in just a few clicks.

• Designing recurring corporate events – AC Events Enterprise lets you improve your corporate event planning by scheduling regular meetings more easily or cloning them to save heaps of time. You can just set up recurring events for certain days each month. For instance, season-specific team building, department-wide leadership development events, etc.
• Building a customizable registration process – in the corporate world, a tailored event registration process goes a long way. Even though it’s a corporate event you are planning, you can make it personalized, segmented, and simplified with AC Events Enterprise. Collect specific details that are relevant to your event with custom fields (for instance, ask attendees about their team preferences, dietary restrictions, or session interests). Send customized communication like event schedules, welcome messages, or other reminders.

Other than leveraging AC Events Enterprise, you can use Salesforce’s AI features. For instance, take a closer look at the notorious Agentforce or AI suite. We’ll speak about them in a second.

How does it all work in sync? Let’s find out.

7 Corporate Event Ideas You Can Organize with Salesforce and AC

Before we delve into specific concepts, let me slide over the numbers because they won’t lie. As the Amex GBT 2025 study shows, a continued focus on internal meetings will prevail in 2025: “In fact, meeting professionals expect internal meetings to be the most frequent meeting type in 2025”. The same study reveals the power of technology for the majority of businesses, trailblazing the way for enhanced attendee experiences.

If you are racking your brains over monthly company event ideas or just decided to look for inspiration, this article is a lifesaver. We’ve compiled some of the most common and fun corporate events you may throw. All of them can be organized with Salesforce and its native apps. Dive in!

1. Employee Recognition Gala

Would you like to provide your employees with an unforgettable experience? One of the corporate entertainment ideas would be to organize an employee recognition event. Acknowledging your team members is always an inspiring action, and thus creating such a gala would be a great choice.

What categories can you include? Consider Outstanding Performance, Innovation, Best Team Collaboration, The Biggest Milestones Achieved, or anything more specific to your business. Kind of like Trailblazer badges, you know the drill. This will boost team spirit and improve employee morale.

How does Salesforce fit in? If you run a website on Salesforce Experience Cloud, you can personalize the whole event for a much warmer effect. Plus, with such a tool like AC Events Enterprise for event management in Salesforce, you can design a dedicated event microsite on Experience Cloud.

Team up with your design team or hire a freelancer to actually design those awards, shape the categories, and add them to your event microsite. AC Events Enterprise lets you add PDF files to your site and choose from different preview modes. Thus, you can build a perfect site with the best-in-class, customizable tool, showing off your greatest employees and presenting it at your next corporate event.

2. Interactive Product Launch or Networking Event

We all know that product launches can become a stressful corporate event. Team members get caught up in a whirl of planning, managing, and designing PowerPoint presentations, to name a few. Let alone networking events that make you feel a little overwhelmed. However, you can change the situation for the better with Salesforce.

One of the cool options for product launches and networking meetups is using Salesforce Agentforce and its automation super abilities. Create a specific agent, teach it its role (like matching event attendees based on their shared interests, roles, and business objectives), and set it sailing!

For instance, it can suggest team members relevant sessions on product features or coworkers for each attendee to connect with – whether it’s to discuss how the latest product innovations fit into the company’s roadmap or just share their expertise.

How about using Zoom integration with Salesforce (by the way, AC Events Enterprise comes packed with it, too) to set up specific networking rooms? Think of it as an additional event space where you can discuss new ideas and topics with team members (or even hold a product-specific team building event!).

Plus, gamification dovetails with interactive event ideas, namely for product launches and networking. And where can you find the best example? In Salesforce, sure thing.

Salesforce’s gamification feature for Salesforce Experience Cloud is ideal if you want to increase attendee engagement and excitement around the product launch. Event attendees can earn points, unlock rewards, or get prizes. This not only makes the event more engaging but also helps attendees retain product information in a fun and memorable way. This is how it can be maintained on a Salesforce Experience Cloud site and depicted in your org (the example is presented as part of the AC MemberSmart package):

3. Virtual or Hybrid End-of-Year Event

A corporate event shouldn’t be something rigorous. You can jazz up your company culture and infuse fun into your company event. Let me elaborate on this one.

As the year comes to a close, some end-of-the-year corporate event entertainment ideas have crossed my mind. A Secret Santa corporate event is one of them.

First, it’s an extra team-building activity. Second, the concept of such an event is well-known and opens up numerous possibilities on how to throw it. You can organize both online or hybrid gatherings, letting remote workers tune in as well. On the day of the reveal, you can host a live virtual event or a physical gathering where people “unwrap” their gifts.

With Salesforce, you can orchestrate each step of the event. For instance, you can leverage surveys and send them out after event registration. Thus, your colleagues can fill in their gift preferences or fun facts. This ensures the gifts are personalized and thoughtful. Besides, Salesforce can track the suggested price range for gifts. This is helpful if you are on a budget.

How about an Ugly Sweater competition? Of all corporate event ideas, this one awakens a friendly competition and sets your team members in a festive mood. For both events, you can design a special virtual event space – an Experience Cloud community – where team members can interact, share updates, and choose a winning team in the contest.

4. Charity Auction or Volunteer Event

Team building is fun! But it can also be meaningful, raise awareness for some cause, and even support local businesses. When you mull over corporate event ideas, don’t forget about a holiday charity event or a volunteer meeting. This could be a perfect catalyst for future event ideas down the road. Anyway, how could Salesforce and its native tools help?

While you can design custom registration pages and sell tickets at varying levels, with higher tiers including additional benefits like VIP access or recognition via AC Events Enterprise, you can also use AC MemberSmart – a customizable and 100% Salesforce-built app for full-scale member management.

This way, your event attendees can enjoy a dime a dozen volunteer opportunities, perfectly laid out on member directories and job boards. AC MemberSmart allows you not only to create an industry-specific event but also to provide your attendees with professional development potential.

Plus, you can simplify charity donations and other related payments in your association through a member portal and with dedicated association management software. Just imagine: your event space is buzzing, and you collect donations through a dedicated portal simultaneously, with all the data synced in Salesforce in real-time.

Aiming to support local businesses or other organizations with something bigger? Design fundraising campaigns and set fundraising goals in just a few clicks with AC MemberSmart. You may sleep well knowing your campaign runs like clockwork: you get a deep overview of the data received, including statuses, goals, and the amount of money raised, in a centralized system.

5. Art and Creativity Workshops

Corporate event ideas can go above and beyond! Team building exercises that are geared to spark coworkers’ creativity (even if it’s a virtual reality event we are talking about), soothe their minds, and reduce anxiety can work wonders.

Here is when your imagination runs wild. You can even organize a special themed retreat that would heighten the team spirit. Besides, these workshops can cover everything from painting to digital art, creative writing, photography, a local businesses fair, and much more.

With Salesforce, these team building activities can be simplified and more structured. For instance, if you throw a digital art seminar, you can use our Event Creation Wizard and customize the entire registration process. Insert such questions as 1) Do you have experience with certain software (Adobe Photoshop, Figma, etc.), 2) Do you like painting?, etc. Plus, you can add inclusive questions to the flow or just gather employees’ interests.

Another important Salesforce functionality is a calendar. However, to arrange corporate events with pleasure and keep up with the times, you can leverage this functionality as part of the AC Events Enterprise. It’s built as a custom component for Experience Cloud sites so you can add it to your internal community. This way, your team members will have the schedule at their fingertips.

6. Culinary Sessions

Often a rare case in the corporate world, a culinary frenzy may become your next perfect corporate event. What are the options?

Among fun company event ideas, there is, for instance, a virtual wine tasting session. Connect with an HR department and have them order some bottles of fancy wine for your online team members and for those who work from the office.

Invite a professional sommelier to this event and make it a true adventure. The specialist can explain all the intricacies of winemaking, help identify the perfect nose, or even encourage everyone to play a flavor-guessing game while taking a sip.

Sure thing, the same logic goes for mocktails. Think of special kits for making your own mocktail, explore new tastes with your colleagues, and share your thoughts. Consider also such event ideas as a baking competition, who-can-cook-a-hot-dog-first contests, etc. They are a blast as well!

You don’t think Salesforce isn’t a fit for this context, do you? Take advantage of Salesforce reports and dashboards to analyze the event’s success. You can measure participant engagement, see feedback scores from contest judges, or check what competition categories attracted the most participants.

Besides, you can even define a winning team with reports, create a visually appealing graph, and showcase it to your colleagues. With AC Events Enterprise, you can leverage custom reports and dashboards and fine-tune them to any event.

7. Leadership Development Workshop

Of all company event ideas for employees, this may sound a bit democratic. In its nature, a leadership workshop is designed to inspire team members, teach them new skills, and share some best practices. It can be a full or half-day event – everything depends on the depth of knowledge you want to impart. However, you can make it fun, too!

To nudge you a little and stir you in the right direction, here are some leadership improvement seminar ideas you can steal:

• Emotional intelligence training
• Strategic thinking and decision-making
• Conflict resolution techniques
• Feedback and mentorship skills
• Adaptive leadership in changing environments

All of these corporate events can be easily maintained with Salesforce. For instance, you can work together with HR and L&D departments to design specific emotional intelligence training modules and “feed” them to Agentforce. These could include emotional regulation techniques, active listening, micromanagement awareness, and conflict resolution.

Besides, you can use Enablement Sites (myTrailhead) or any other third-party learning platform to provide content that Agentforce can easily access. Think of interactive courses, self-assessment tools for feedback & mentorship skills, or simulations to practice emotional regulation or empathy. Can you imagine the excitement when your event attendees receive valuable content, on the fly, right at the event?

Bonus Tips for Organizing Your Next Corporate Event

• Zero in on social media (yes, even if it’s internal events we are talking about): promote it, share some pictures from the event to improve engagement, and show that your business is human. By the way, almost 89% of marketers use social media for this purpose and mix them with email marketing, webinars, podcasts, etc.;
• Bond with your team outdoors: you’ll be surprised how laid-back your coworkers can be outside a working environment;
• Tap into virtual reality: technologies have already shown what they are capable of. An event done with high tech can grow excitement among the team members (arrange a scavenger hunt, a trip around the world team building, etc.);
• Centralize event data, even if given half a chance. How? Salesforce is a dedicated, unified space for all the data you gather before and after your events;
• Be the connector between your team and technology. While taking advantage of Salesforce AI or any other tools is a good thing, do not forget to guide your team toward their experience;
• Use Salesforce Trailhead to create custom learning paths specific to your team. For instance, you can create a set of micro-courses to help the team understand new product features or improve sales techniques;
• Create an exclusive Salesforce Experience Cloud site for your advisory board members and give them access to upcoming event details, resources, and discussion boards;
• Leverage Agentforce to summarize the data after the event. It can pull data from your internal Salesforce org and deliver an in-depth summary. It would help you plan events down the line.

Wrap Up

As you can see, Salesforce can become your ally in creating and managing any corporate event. With its help, you can make your next corporate event innovative, filled with a cheerful spirit, and a bucket-list experience.

Ready to take your corporate events to the next level? Contact us at Advanced Communities, and let’s discuss how Salesforce’s event tools can transform your corporate events. We’re here to help you make your next event unforgettable!

FAQ

1. How Do You Make an Employee Event Fun?

To organize fun corporate events, you should remember several tenets. First, you should choose a theme. It can be everything from a masquerade ball to a casino night to a carnival. Then, consider games like speed networking, truth or dare, or bingo.

Remember about technology – use a virtual escape room (with a virtual event platform), competition, or live polls. Last but not least, set up some music and come up with a giveaway. People love a little bit of competition and the possibility of winning cool stuff.

2. What is a Corporate Team Building Event?

A corporate team building event is a planned meeting aimed at boosting team spirit, developing networking, and fostering reliable relationships with colleagues. Such an event helps build stronger interpersonal relationships, improve problem-solving, and foster a positive work culture.

3. How Do You Organize Fun Events?

Organizing fun events – whether it’s corporate party planning, a community gathering, or another type of corporate event – requires a mix of creativity, planning, and attention to detail. Your goal is to develop an engaging experience that leaves everyone feeling energized, entertained, and connected.