Salesforce Experience Cloud vs Community Cloud: What’s The Difference

So, you know how the digital world is always changing and evolving, right? Well, Salesforce is a no exception. It is constantly improving their services and products to keep up with the growing demands of modern businesses. One notable shift in this journey is the transformation of Salesforce’s Community Cloud into what is now known as Salesforce Experience Cloud. But what does this rebranding mean? Does the Salesforce Community Cloud still exist in its previous form? And how does the Experience Cloud differ? This is exactly what we’ll explore in this “Salesforce Experience Cloud vs Community Cloud” blog. Let’s get it started!

Salesforce Community Cloud evolution: from Community to Experience

For those familiar with Salesforce’s offerings, the transition from Community Cloud to Experience Cloud might raise some questions. Indeed, the Salesforce Community Cloud has not disappeared entirely but has rather undergone a metamorphosis. Renamed as Salesforce Experience Cloud, this platform continues to provide the tools and features necessary for creating dynamic Salesforce communities.

Salesforce’s rationale behind this renaming is clear: the term “Community” no longer covers the full breadth of possibilities offered by this cloud service. With Experience Cloud, Salesforce aims to emphasize the holistic nature of the digital experiences it enables, spanning interactions with customers, partners, and employees alike.

Salesforce Experience Cloud: empowering digital interactions

So, what is Salesforce Experience Cloud? Simply put, it is a DXP (digital experience) platform designed to empower businesses that use Salesforce in creating branded sites and online communities within the Salesforce platform. These communities sit on top of Salesforce and serve as hubs for interaction, communication, collaboration, and engagement across various stakeholders.

The Experience Cloud platform site basically serves as a window to your Salesforce CRM data, allowing users to interact with that data through a beautiful site, getting the digital experience they are expecting.

Whether your goal is to connect with customers, empower employees, or engage business partners, Experience Cloud provides the tools to tailor your digital presence accordingly. From building interactive websites to self-service and partner portals, the possibilities are vast. The platform serves for curating connected digital experiences that provide access to relevant resources and establish meaningful interactions.

Salesforce Community Cloud vs Experience Cloud: what changed?

So, let’s speak about Salesforce Experience Cloud vs Community Cloud changes. While the rebranding signifies a shift in focus and branding, the core functionalities largely remain the same. Both platforms enable the creation and management of communities, with Experience Cloud offering a more refined and integrated approach.

One significant change lies in the terminology and user interface. The transition to Experience Cloud introduces updated terminology, such as referring to user interfaces and documentation as “Site or Experience Cloud Site” instead of “Community.” Also, “Lightning Community” has become “Experience Builder site”, and “Lightning Community template/theme/page” is changed to “Experience Builder template/theme/page.” 

The platform has also got a lot of enhancements and rich updates such as:

  • New components that provide unique features available for B2B commerce. These include the New Lightning Web Component Header, Cart Scale, and the Guest Browsing component.
  • Improved system security. Salesforce removed the following guest user object permissions: Edit, Delete, View All&Modify All, ensuring minimum impact to the org and maximum protection.
  • Mobile Publisher enhancements. The customers can now build mobile apps with Mobile Publisher for iPhone and iPad, and also have the ability to lock the orientation to landscape or portrait.

Salesforce Experience Cloud: What Is It and How Can It Help You?

Get familiar with Salesforce Experience Cloud (former Community Cloud) and learn about the benefits of using it in your company.
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Salesforce Experience Cloud key benefits

Integration with Salesforce org

The Experience Cloud platform site goes beyond mere website creation. It represents a tightly integrated extension of your Salesforce CRM ecosystem, designed to facilitate interaction between your organization and its stakeholders. The real difference from other platforms lies in deep integration with your Salesforce org. Unlike standalone website builders, a Salesforce Experience Cloud uses the robust features of the Salesforce platform, including user management, permissions, data access, flows, and more. This means that the tools and functionalities that make Salesforce so powerful are readily available for use within your community environment. From managing user permissions to accessing and sharing Salesforce data, the Experience Cloud site streamlines business processes and enhances collaboration. Besides, sites can be seamlessly integrated with other Salesforce solutions like Sales Cloud, Marketing Cloud, and Service Cloud, enabling the flow of data and information between systems.

Note!

Let’s use an example: By using a Salesforce Experience Cloud partner portal, your partners can access and interact with important data such as leads, opportunities, deals, make reports, receive support, undergo onboarding, and much more. Now, consider a company website built on an external platform, providing general information about services, products, team, etc. This website would derive almost no benefit from being tied to your org, thus the high cost would be unjustified.

A no-code development approach

One significant benefit of Experience Cloud lies in its no-code development approach, which allows users to create Salesforce communities and sites without extensive coding knowledge. This is all possible with the Experience Builder, a no-code development tool integrated into Experience Cloud. Experience Builder provides ready-to-use drag-and-drop functionality to develop and customize powerful CRM-driven digital experiences fast, and with very low setup costs. You simply need to utilize drag-and-drop features or a combination of standard and custom components to build the digital experience tailored to your needs. This is a huge advantage of the platform as you can use the existing development without relying too much on web developers, while ensuring compliance with Salesforce security standards, and seamless integration with the CRM system.

However, it’s important to note that even though Salesforce Experience Cloud is great at making development easier, it may not always deliver pixel-perfect user experiences. Some may find this limitation to be a drawback, particularly if precision in design is crucial. And here a solution – custom design done by a Salesforce partner like Advanced Communities. AC has been providing Salesforce UI/UX design services for years creating intuitive digital experiences that users love. Feel free to reach out to get help.

Salesforce Experience builder

Third party apps integration

Salesforce Experience Cloud digital experiences can be enhanced by custom apps and components known as Salesforce Accelerators that are readily available on AppExchange. These apps expand the out-of-the-box functionality of the site ensuring it gets features previously not available in the platform. For instance, you can use a powerful Salesforce events app to establish a robust event management system on your site. Or supercharge your Salesforce Knowledge by implementing AC Knowledge Management Enterprise, a powerful Knowledge base solution for Salesforce Community Cloud. All these apps with will help you improve community engagement and customer satisfaction providing functionality your users expect.

Conclusion

The transformation from Salesforce Community Cloud to Experience Cloud marks a significant step towards a more unified and versatile platform. Despite the name change, the core objective remains the same: to empower organizations in crafting meaningful digital experiences. Whether it’s connecting with customers, collaborating with employees, or involving partners, Salesforce continues to stick to this promise.

If you need help with setting up and configuring your Experience Cloud platform, Advanced Communities team is here for you. We’ve been building Salesforce communities and custom solutions for Experience Cloud for years, and that’s what we now the best. We can also help with Salesforce data migration and custom design for your site. Contact us for all your Salesforce needs, including understanding the nuances of Salesforce Experience Cloud vs Community Cloud.

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    Q&A

    Is Salesforce Community Cloud same as Experience Cloud?

    Yes, Salesforce Community Cloud is now known as Salesforce Experience Cloud. The rebranding occurred to reflect the broader scope of capabilities offered by the platform, which extends beyond traditional community-building features to encompass a wide range of digital experience creation tools. So, while the name has changed, the core functionalities of the platform remain largely the same, with enhancements and updates under the new branding.

    What is Salesforce Experience Cloud?

    Experience Cloud is a platform provided by Salesforce that enables businesses to create branded sites for their customers and partners. Formerly known as Salesforce Community Cloud, it offers a range of tools and features to build interactive sites, self-service portals, and online communities. These digital experiences can be tailored to specific audiences and designed to facilitate communication, collaboration, and engagement. Use the power of Salesforce to streamline operations, enhance customer satisfaction, and drive growth!

    Is Salesforce CMS part of Experience Cloud?

    Yes, Salesforce CMS (Content Management System) is indeed part of Salesforce Experience Cloud.

    Were Most New-Product Ideas Come From

    Have you ever wondered where most new product ideas come from? In the world of product development, generating fresh ideas is key to creating successful products that meet customer needs. From innovative gadgets to helpful apps, every product starts with an idea. In this article, we’ll explore sources where you can find inspiration for your next big product. Whether it’s listening to customer feedback or keeping an eye on market trends, there are plenty of avenues to explore for generating innovation. So, let’s get it started!

    Idea generation: considerations to keep in mind

    The process of idea generation for product development involves more than just brainstorming random concepts. It requires careful consideration of various factors to ensure that the ideas generated are not only creative but also practical and relevant. So, let’s explore some key considerations to keep in mind and pinpoint where to direct your attention as a business during the idea generation process.

    Customers and target markets – a heart of the innovation process

    When searching for potential new product ideas or ways for product enhancements, many businesses prioritize the opinions of their technology and product teams. After all, these teams have an in-depth understanding of the product, its features, and potential improvements. However, solely relying on internal perspectives is not the most effective approach. While a product manager and technologists play a crucial role in bringing ideas to life, your main focus should always be on your customers as they are the ones who ultimately determine a product’s success. Why? Think about it this way: Who knows better about what they need than the people who will actually use the product? End users are the ones who experience the problems and challenges firsthand. By listening to them and understanding their needs and pain points, businesses can create products that truly address real-life problems. Technologists and product teams might have great technical skills, but without customer input, they might miss the mark when it comes to creating something that people actually want and find useful. So, instead of brainstorming in isolation, it’s crucial for businesses to prioritize listening to their customers to ensure that their products hit the target markets.

    How can you use your customers to generate innovation:

    • Utilize customer feedback for idea generation. Most new product ideas come from your customers, depending on what they want and need. User feedback provides invaluable insights into what’s working well and what could be improved in your products or services, helping you find new opportunities for innovation. Whether it’s through direct interactions, online reviews, or social media channels, tapping into the voice of the end user can spark fresh ideas and fuel the creative process.
    • Conduct surveys to generate ideas. Surveys are a powerful tool for collecting structured feedback from a wide range of users. By designing well-crafted surveys, you can gather valuable data on customer preferences, pain points, and expectations showing you trends you might not see at first. From product features to user experience, surveys give a full picture of what people think, helping you decide what to focus on when coming up with a new idea.
    • Explore customer support data. Analyze customer support interactions to identify common issues, complaints, or suggestions about your products/services. Quantify the frequency of specific issues and correlate them with overall client satisfaction to understand their needs and pain points, and ultimately to generate ideas for further product development and improvements.
    • Examine case studies of successful products derived from client input. Case studies offer compelling evidence of how businesses have used client feedback to drive product innovation. Whether it’s the introduction of a new feature based on specific requests or a complete redesign informed by user feedback, these examples showcase the tangible impact of listening to customers. By examining case studies of successful products derived from the client input, you can gain inspiration and insights for your own idea generation efforts.

    Market research and trends analysis

    Market research and trends analysis are important parts of any idea generation process. By checking out what’s happening in the market and exploring market trends, you’ll see what people are interested in buying and what’s popular right now. By keeping an eye on these trends, you can get inspired to create new products or improve existing ones.

    Competitors analysis is an integral part of any market research. Explore what other companies like yours are doing. By studying their products, you can see what works well and what could be better. You might even notice gaps in the market where there aren’t any products addressing a particular need. This can give you new ideas for creating something new that people want.

    Numbers are the king! Numbers can tell you a lot about what people want. By looking at data, like sales figures, customer surveys and feedback forms, or client churn analysis, you can get insights into what’s popular and what’s not. This can help you make smart decisions for product development improvements or creating a completely new product idea.

    Idea Gathering: Complete Guide On Managing Ideas in Salesforce LEX

    Is there a possible solution for managing ideas in Salesforce LEX? We say 'Yes'! Explore our new blog post that explains how to gather feedback through your Experience Cloud portal and manage all ideas in Lightning Experience.
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    Internal sources for idea generation

    Inside a company, there are many places to find new ideas, and your employees are one of the best sources. They work closely with the products or services every day, so they often have good insights on how to improve them. Other internal sources include managers, who may have a broader view of the company’s goals and needs, and even past projects or research that can spark new ideas.

    Here’re best practices for you to follow to get the most out of internal idea generation process:

    Cross-functional collaboration for product development.

    Collaborating with various teams is crucial for success. When people from different departments come together, they bring diverse perspectives and expertise. Let’s take a sales team as an example. Sales teams are in direct contact with customers daily. They understand customer needs, pain points, and preferences better than anyone else. By talking to sales teams, you gain insights into client requests, issues, and desired product features. Another example is a customer support team. They have a deep understanding of client needs based on their interactions. By listening to support representatives and reviewing reports, you gain insights into specific features users request. This understanding informs product development priorities and guides solutions that resonate with target audiences.

    Brainstorming sessions and idea workshops for idea generation.

    These are effective ways to use the collective creativity of cross-functional teams to encourage open communication and idea-sharing for inspiring fresh perspectives. Correctly organized, brainstorming idea sessions create a positive and supportive environment where diverse perspectives from different backgrounds and departments contribute to a wide range of creative suggestions based on their point of view and experience.

    Many successful products are the result of teams working together across different departments. So, while putting a customer in the centre of the product development process, never forget about your teams as good collaboration always leads to innovative and successful outcomes.

    External sources for generating innovation

    Exploring industry reports and publications.

    Researching industry-specific reports, journals, and publications can provide valuable insights into market trends, consumer behavior, and emerging technologies. These resources offer a wealth of information that can inspire new product development ideas and business strategies.

    Looking at your competitors.

    Analyzing competitors’ products, marketing strategies, and customer feedback can help identify gaps in the market and areas for improvement. If you notice things they’re doing well or not so well, you can use that to come up with your own ideas to stand out.

    Going to networking events and conferences.

    Attending industry conferences, trade shows, and networking events provides opportunities to connect with experts, thought leaders, and potential collaborators. Engaging in conversations and exchanging ideas with peers from different companies and backgrounds can spark creativity and offer fresh perspectives for product development.

    Feedback from different markets.

    Sometimes, end users in different areas or groups might want different things. Seeking feedback from customers in different geographic regions or demographics can provide unique insights and preferences. Expand the scope of user research beyond the local market to identify new product opportunities and tailor offerings to better meet diverse needs.

    Using crowdsourcing and idea platforms for idea generation.

    These are websites that lots of people use for ideation. By looking at what others are suggesting and voting on, you can get inspired to come up with your own unique innovative concepts.

    Maximizing Feedback and Ideas to Enhance Products and Services

    No matter what industry you're in or the size of your business, customer feedback and idea sharing are absolute game-changers when it comes to enhancing products and services. In this article, we will highlight the remarkable capabilities of AC Ideas Ultimate, a powerful Salesforce ideas management app designed for Experience Cloud.
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    Best practices for coming up with realistic product ideas

    • Dive really deep into the industry/sector/field you’re in. Once you know your end users, their problems really well, you can start thinking of ways to resolve them. Keep track of all your ideas, even the ones that don’t seem great, and reevaluate them occasionally.
    • Listen to your customers. End users input serves as a direct source of inspiration for developing products that address real-world problems and meet user expectations. Whether through surveys, feedback forms, or direct interactions, prioritizing client feedback ensures that product ideas are grounded in reality and have a higher likelihood of resonating with the target audience. So, always take time to listen to your clients – it’s a smart way to come up with realistic product ideas that people will love.
    • Tap to both internal and external channels for idea generation. Look within your organization for insights from your team members, and also seek inspiration from external sources such as customers, industry trends, and market research. By using a diverse range of perspectives and inputs, you can discover innovative ideas that drive growth and success.
    • Use technology for idea generation. Technology can significantly streamline the ideation process in your company. Depending on your specific objectives and resources, you may choose to use one or several idea management software platforms or tools to facilitate the ideation process within your organization. A lot of businesses prefer Salesforce in this case. Why? Because in Salesforce, you get everything in one place and don’t need to integrate diverse systems and tools to set up a process that meets your needs. Additionally, with the AC Ideas Ultimate app, you can manage Salesforce ideas in Lightning Experience (LEX) without switching to the Classic interface. Moreover, in Salesforce, you can build a standalone Experience Cloud site to gather feedback from external users such as your customers or partners and store all data inside Salesforce. Plus, Advanced Communities will help you create a user-friendly site that seamlessly integrates with your Salesforce instance. Since we’re experts in Salesforce UX, we can also handle the design for you. Interesting? Just contact us to discuss your needs.
    salesforce ideas
    • If you’re not sure what kind of business to start… Businesses do well when lots of people use their products. So, if you’re thinking of creating something, think about the problems or challenges you or others face. That could help you find industries or specific areas where there is a need for innovative solutions.

    Conclusion

    So, where do most new product ideas come from? The answer lies in a combination of factors. Listening to customers, exploring industry trends, and improving collaboration within and outside the company all play crucial roles in generating innovative ideas for product development. Whatever the method, remember: people and their needs are at the heart of every ideation process. Customer first, success follows!

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      Q&A

      Where do most new product ideas come from?

      Most new product development ideas originate from various sources, including customer feedback, market research, internal brainstorming, and external collaboration. However, the most successful ideas are those that address customer needs and emerge from a combination of these sources.

      What is the greatest source of ideas for new products?

      The primary source of product development ideas often stems from understanding and addressing customer needs. By listening to customer feedback, observing behavior, and identifying pain points or unmet needs, businesses can develop innovative solutions resonating with their target audience. Market research, internal brainstorming, technological advancements, and collaborations with external partners also contribute to new product ideas. Successful product development typically involves a blend of these sources, prioritizing meeting customer needs and preferences.

      What are the four methods of generating ideas?

      The four methods of generating innovation are:

      • Brainstorming. A group activity where individuals freely share thoughts and suggestions without criticism, often leading to creative solutions.
      • Mind mapping. A visual technique where ideas are organized around a central concept, allowing for the exploration of interconnected thoughts and concepts.
      • Reverse thinking. Approaching a problem from an opposite perspective to stimulate innovative solutions.
      • SCAMPER technique. A method that involves asking questions about existing solutions to develop new ones by modifying, combining, or adapting them.

      Nonprofit Cloud VS NPSP: Exploring the Key Differences

      We’re hearing a lot of buzz about transitioning to Nonprofit Cloud, especially from nonprofits who previously used Salesforce’s NPSP pack. They want to understand the difference between the solutions and the worth of switching to a new cloud. Some even suggest that Salesforce is gradually phasing out NPSP and considering retirement for the package. So, in this blog, we are exploring this topic, providing you with an understanding of Nonprofit Cloud and its features, and exploring key differences between the solutions.

      What actually happened?

      Starting on a mission to empower nonprofits, Salesforce introduced the Nonprofit Starter Pack (NPSP) in 2008 (eventually upgraded to Nonprofit Success Pack in 2016 ) – a complementary solution that consists of a set of tools and features designed specifically to meet the needs of nonprofit organizations. The app is completely free and readily available on the AppExchange platform.

      Then, ten years later in 2018, Salesforce announced a Nonprofit Cloud that was meant to expand and streamline the core capabilities of the Salesforce platform for nonprofits. The new Nonprofit Cloud was designed to give nonprofits everything they need to keep track of their programs in real time, generate more funds by using data-driven insights with AI, and guide everyone involved from the start to making a real impact.

      Is Salesforce moving away from NPSP?

      We don’t think so. We believe NPSP will continue to exist alongside the new Nonprofit Cloud, serving as an additional choice for nonprofits utilizing Salesforce.

       And here are the main reasons for that:

      • NPSP is an open-source product, so even if the pack is retired some day users would still be able to install it in their orgs. So, it just can’t be retired at all.
      • Many nonprofits recently migrated to NPSP in response to the January 2023 retirement of NGO Connect. They are less likely to adopt the new system in the near future.
      • The idea of migrating is intimidating for nonprofits that have been using the Nonprofit Success Pack for quite some time. Considering that migration to a new system requires time, effort, and budget, most nonprofits will continue using NPSP.
      • After all, it’s still not clear how seamless the current switching process into Nonprofit Cloud is. As a result, people will likely continue using what they’re familiar with, avoiding the risks associated with migrations.


      What we believe is that Salesforce will probably pay less attention to the NPSP pack in the future and not prioritize making new features or releases for it, investing more in Nonprofit Cloud. However, the pack will still be available for downloading and use. Worth mentioning that all new nonprofit customers will be implemented on NPC, not NPSP.

      So, let’s see what the future holds. But what we know for sure is that even if NPSP will be retired someday, it’s not going to happen anytime soon.

      Salesforce Experience Cloud as a Nonprofit and Donation Management Solution

      In this article, we'll explore Salesforce and its Experience Cloud DXP platform as a solution for nonprofit and donation management. We'll guide you on using Salesforce CRM for nonprofits and show you how it helps achieve philanthropic missions through custom Experience Cloud solutions.
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      Nonprofit Cloud VS NPSP: main differences between the solutions

      Both solutions serve nonprofits that use Salesforce and both were built with nonprofit organizations specifically in mind to address the common challenges associated with all nonprofit processes, such as fundraising, accounting, program management, grantmaking, etc. I think there’s no need to explain in detail what NPSP is in Salesforce or provide the foundational capabilities of the new Nonprofit Cloud. If you’re reading this blog, you know both solutions and are looking for key differences between them. So, here you go!

      While some of the use cases are similar, Nonprofit Cloud is radically different and more complex than NPSP in most of the key ways.

      Here are key differences between Nonprofit Cloud and the NPSP package you need to keep in mind:

      • NPSP is essentially a package that renames or adds various fields, installs some apps, incorporates apex triggers, and introduces new tools. All of these elements could be individually built out by an admin/developer if a nonprofit truly wants a more customized experience. On the other hand, Nonprofit Cloud is a core part of the Salesforce ecosystem, meaning no add-ons or packages.
      • NPSP was built on the most basic features of Sales Cloud while Nonprofit Cloud is a more complex solution for complex processes.
      • A lot of OmniStudio is built in the Nonprofit Cloud. So, your success depends on how well you know and use OmniStudio. It would also be good to be comfortable with Flows, Business Rules Engine, LWC, Tableau and Data Cloud.
      • Nonprofit Cloud involves more objects that become standard when the license is enabled. However, not every nonprofit really needs that number of standard objects to work with.
      • In Nonprofit Cloud, much is based on an understanding of Person Accounts and Industry Common Components. One standout feature is using Person Accounts instead of NPSP Households. In NPSP, a Household account may have multiple contacts, but a Person Account combines account and contact fields to represent an individual while still having the functionality of an account. You can still build households but will need to use a new object – Party Relationship Groups – to create relationships between the accounts.
      Nonprofit Cloud VS NPSP
      salesforce nonprofit cloud
      • Nonprofit Success Pack comes out-of-the-box with robust address management functionality for tracking multiple addresses for a household. Since Nonprofit Cloud doesn’t have the Household Account model, this functionality is not available for users.
      • Actionable relationship center (ARC) – new component within Nonprofit Cloud that’s not available in NPSP. With Nonprofit Cloud, Salesforce introduced the possibility to configure a new, easy-to-navigate graphical view of all relationships among members and businesses.
      • Program Management module in Nonprofit Cloud instead of Program Management in Nonprofit Success Pack (NPSP). Worth paying attention to name changes of some objects in Nonprofit Cloud.

      Program Management objects comparison

      NPSP VS nonprofit cloud

      Fundraising management has a completely different data model than NPSP. Nonprofit Cloud comes with 4 pre-built Fundraising apps: Philanthropy And Partnerships, Fundraising Strategy, Donor Engagement and Fundraising Operations each of which consists of a whole set of new objects that make it a complex solution. In NPSP fundraising and donors are managed through Opportunities and Recurring Donations objects.

      salesforce nonprofit cloud
      • The Case Management object workflow in the new Nonprofit Cloud is similar to that in the NPSP package. However, there are also some differences in object names. For instance, Case Plans in NPSP become Care Plans in the new Nonprofit Cloud. The Client Notes object in NPSP has been replaced with the Interaction Summary object in Nonprofit Cloud.
      Note!

      As of now, V4S is compatible with Nonprofit Cloud. To investigate this further, we created a new org with Nonprofit Cloud and installed the V4S package. The package appeared to be working correctly. If your client has already been using NPSP with V4S, they will need to do data migration as Nonprofit Cloud requires a new org and cannot be used with NPSP.

      Salesforce Nonprofit Cloud: resources for learning

      There are plenty of cool features in the Salesforce Nonprofit Cloud but also lots of learning as the new platform includes a collection of components and tools that are not available in NPSP. Before starting your journey on Nonprofit Cloud, you’ll need some time for learning. Don’t ignore getting a Learner Org to play with new features and spend time exploring Trailhead.

      Here are some resources that will help you on your learning journey:

      Conclusion

      In conclusion, as we’ve explored the key differences between Nonprofit Cloud and NPSP, it’s evident that each has its unique strengths and features. Nonprofit Cloud introduces more complexity and additional tools, while NPSP provides a simpler approach. The decision between them depends on the specific needs and preferences of your nonprofit organization. Take your time to explore and understand both to make the best choice for your nonprofit journey!

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