Month: January 2025

Over the past couple of months, Agentforce – a Salesforce breakthrough tech – has made the headlines. 

On the one hand, everyone already knows the potential Agentforce has for businesses in general. Yes, it is a great customer support and self service lifesaver. Yes, it can provide recommendations for your sales people. And yes, it doesn’t get tired at all. On the contrary: the world will see Agentforce 2.0 with even more specs later this year. 

On the other hand, however, membership businesses and associations might not fully see how Agentforce can help them. I am talking about both members and association staff. The question is as follows: How can membership organizations and associations leverage Agentforce and AI in general efficiently, bringing value both to members and association staff?

This is what we are talking about today. Read this article to explore some Agentforce use cases that members and managers can leverage to their benefit. 

TL;DR

What Agentforce is not is just yet another chatbot, generating answers based on some knowledge articles but it allows the implementation and execution of appropriate actions bringing more efficiency to business. 

With the help of natural language prompts for autonomous AI Agents and by specifying various roles for your Agentforce, you can develop well-oiled, intuitive, and practical scenarios for both your staff and members who access and engage through the member portal. Here, we provide you with 10 Agentforce and AI use cases, including example queries, for any situation. They are up for grabs! 

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Agentforce Scenarios for Membership Managers’ Internal Use

Before we cut to the chase, we’d like to show what Agentforce might look like in your Salesforce org. To locate it, you just find the Agentforce icon on the top right corner, click it, and the chat dashboard opens.

1. Member Engagement Summary

What’s the most important thing membership managers usually look out for? Member engagement, sure thing. Agentforce can become a reliable ally in this endeavor. 

Suppose you manage a crowded membership organization and want to find insights and statistics on a member’s engagement activity. All you have to do is to ask an Agent — and do that the right way:

Query 1: Provide me with a full summary of member engagement [member’s ID, name] and everything you can pull from the Salesforce org.

Agent’s answer: Here’s the data points on the member you are looking for: 

• The status of membership with the start and renewal dates – Jan 6, 2024 – Jan 6, 2025 
• Engagement score – 86%
• Number of events attended and missed – 3 community-wide events attended, 1 missed 
• Donations – no 
• Materials downloaded – 1 ebook download
  
  Summary: this member engagement level is high, the churn probability is low

Query 2: Please provide assistance or suggestions for improving [member’s name] experience and tell me the likelihood of retention.

Agent’s answer: I’ve analyzed this member’s experience with our association and here are some pieces of advice you can follow to boost it: 

• Check-in with this member monthly to find out if there is anything to better in their journey;
• Implement a referral program for existing members – they can earn points for referring their families and acquaintances, which enhances community growth and makes them feel special;
• Add a recognition program for active members (the given member is 78% engaged for now).

We at Advanced Communities have already tried Agentforce for member summary and here is what it looks like:

Plus, we’ve asked our Agentforce to provide some recommendations for member engagement for Katie Johnson, based on her activity in the community, and here’s how Agentforce answered us:

Sounds quite powerful, doesn’t it? Additionally, Agentforce can analyze engagement patterns across various community platforms. For instance, if members take part in a dedicated forum or any other company’s social media, the Agent identifies trending topics and potential areas of member interest. 

What does this approach give? By using Agentforce wisely, you can alter retention rates in your association and take measures in no time to prevent churn. 

2. Member Education Progress

The rule of thumb is that member managers are guides in the membership journey. What is the member’s progress on an online course? How active are they on webinars, etc? What educational resources might be the best for them at this point in their membership? With Agentforce, your members will always stay in the loop of their progress in your association.

By using this powerful tool, you can enhance member education progress, expand their membership opportunities, and show them the ropes of your association. Be sure to take notes! These are some Agentforce queries and use cases you as a membership manager can follow:

• Scenario 1 – Progress tracking: a member is enrolled in a series of online courses. Your task is to know the completion status.
  
  Query 1: Please provide me with the current completion status of [member’s name] in the [course name]?
  
• Scenario 2 – Engagement metrics: with Agentforce, you can analyze how actively members are participating in educational webinars.
  
  Query 2: How many webinars has [member’s name] registered for and attended in the past six months?
  
• Scenario 3 – Completion feedback: harvesting feedback is one of the most vital parts of shaping a thriving association. Make it a routine with Agentforce.
  
  Query 3: What feedback did [member’s name] provide on the recently completed [course]/service/project?
  
• Scenario 4 – Learning pathways: you can assist members in navigating a structured learning path in your membership association. The key is to ask an Agent properly and then communicate the info to your member.
  
  Query 4: What is the next recommended step for [member’s name] in their journey with our association?

5 Specific Agentforce Use Cases for Members

We’ve successfully discovered how Agentforce assists membership managers in their operations, making them easier and more efficient. However, this is only one side of the coin.

In this paragraph, we are going to uncover some useful scenarios and queries members of associations can take advantage of while accessing Agentforce through an Experience Cloud site. 

1. Personalized Member Onboarding Experience 

One of the Agentforce’s superpowers is creating tailored onboarding paths based on member interests and goals.

So, let’s assume a newly sign-up member logs into an Experience Cloud site and wants to receive the next onboarding steps based on their interests. 

Query: What resources are available for my specific membership tier?

This way, the member receives a personalized onboarding cheat sheet (or experience, if you will), a guide that walks them through relevant resources, tutorials, and introductory events. As a result, they feel welcomed and engaged from day one.

2. Learning Journey Progress Tracking

Many professional membership organizations and associations lack proper member learning progress. This often keeps members in the dark about how they can proceed in the association, how they can achieve their career goals (depending on the membership and niche), and whether there are any educational resources available. 

To avoid such a situation, members can leverage Agentforce and ask it questions connected to their engagement activities, professional development opportunities, networking chances, access to a knowledge base, and any others. 

• Query 1: Please provide me with a list of [industry-specific] events planned for the next [period of time] in New York? – Here, Agentforce lists the events this member has attended, dates, and any extra, on-demand resources they might have needed afterward. 

In fact, we at Advanced Communities have already played around with this Agentforce use case and planning to implement this functionality into our events. In the screenshot below, you can see a member asking an Agent to show them the list of upcoming events for a medical community. Look at how it rolled out: 

• Query 2: What professional development resources are available based on my membership type? – This is your perfect chance to promote workshops, webinars, and training programs that are tailored for this member. Plus, if your Experience Cloud site has job boards, you can show them up as well.
• Query 3: Are there any networking events coming up? Please provide registration details. – Agentforce sends a schedule of upcoming gatherings with details.
• Query 4: What knowledge base articles should I read about [the topic, related to your association]? – An Agent shares articles, whitepapers, and best practices available.

3. Advanced Event Support 

It’s overwhelming to register for an event with no link in the vicinity or search for event details till dawn. Besides, it’s always a good idea to come to the session prepared (depends on the session, though). 

If you cherish your members’ time and nerves, have Agentforce answer their event-related questions on the fly. Here is how members can ask the Agent and get the necessary information in no time:

• Query 1: How do I register for the event? – Agentforce provides a registration link for the event along with registration process steps or just registers a member right in the chat. 

Here is how we at Advanced Communities taught an Agent to assist a member with registering for a community event. The Agent specifies all the event packages available, the member chooses one, and the Agent automatically registers them for a preferred event: 

• Query 2: Where can I find event details?
• Query 3: What should I prepare for the upcoming workshop and are there any last-minute changes?

But that’s just the tip of the iceberg. If you program your Agentforce the right way, it can also send automated event reminders to members (which might improve attendance rate), analyze member profiles, their past interactions, and suggest networking sessions during events. Just create an action for your Agent (“send event reminder”, etc.), specify the right role, and it will do it the way you want. 

4. Membership Renewal Process 

Membership renewal might seem a bit painstaking. Let alone a member should actually remember the renewal date, their membership terms, and special policies. 

Agentforce takes the guesswork out of this process. See how a member can interrogate an Agent and feel confident about their renewal deadlines:

Query 1: When is my membership up for renewal?

Query 2: What are the benefits of continuing my membership?

Query 3: Are there any penalties for canceling my membership? 

Query 4: What is my current membership status and when does it expire?

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5. Community Engagement 

No one wants to be an underdog when they join a professional community of like-minded people. To help members be in their element, consider Agentforce for guiding them through your member portal and enhancing community spirit. 

Query 1: How can I connect with other members who share my interests?

Query 2: Are there any ongoing discussions I can participate in?

Query 3: What community groups can I join to share my expertise and gain experience from others?

The Agent’s answers will be based on the member’s profile data. That is why its suggestions are precise and as relative as possible, which only adds up to the overall member engagement. 

Closing Remarks

In capable hands, Agentforce can become a strong tool for membership organizations and associations, helping members and their managers build connections, develop communities, and share skills – all without jumping between the tabs and based on Salesforce data. 

Explore other things Salesforce can provide for your association with Advanced Communities. Reach out to us and we’ll show you how to get the most out of the Salesforce CRM for your member association.